Post once — clients can book themselves 24/7 without calling
Services
What we offer
Tap a department to see services — tap any service to book instantly
Packages & Memberships
Save more, visit more
Bundle your favorite services or join a membership for exclusive pricing
Packages
Bundle & save
Memberships
Monthly plans
Add new package
Add new membership
Our artists
Meet the Bella Vita team
Book directly with your favorite artist
K
Kayla
Lash artist · Front desk
Classic lashesVolumeFills
T
Teresita
Lash artist · Front desk
Classic lashesBrowsPerm. makeup
N
Nallely
Service provider
Volume lashesMega volumeFills
A
Amy
Service provider
Classic lashesBrow lamFacials
F
Frida
Service provider
Perm. makeupMicrobladingPowder brows
R
Ruby
Service provider
LaserEMS sculptingSpray tan
Bella Vita Rewards
Earn points with every visit. Redeem for free services and exclusive perks.
How it works
1
Visit & spend
Earn 1 point for every $1 spent on services
2
Reach your tier
Unlock Silver, Gold, and Platinum rewards
3
Redeem anytime
Use points for free services, products & more
Loyalty tiers
🤍
Silver
0 – 499 points
Birthday discount (10% off)
Early access to promotions
Referral rewards ($10 per referral)
✨
Gold
500 – 999 points
Birthday discount (15% off)
Free brow wax with any lash set
Priority booking access
Referral rewards ($15 per referral)
💎
Platinum
1,000+ points
Birthday discount (20% off)
Free fill every 5th visit
First access to new services
Complimentary annual touch-up
Referral rewards ($20 per referral)
Refer a friend, both of you save
Send your personalized referral link. When your friend completes their first visit, you both receive a reward — you get points toward your next tier, they get a discount on their first service.
My account
Sign in with your phone
Your phone number
Enter your 4-digit code
No app to download. No password to remember. We text you a code — that's it.
M
Melissa
Gold tier · 820 points
🎂 Birthday reward: Enjoy 15% off your next visit this month. Code: BDAY15
Your loyalty points
820 pts
Gold tier
180 pts to Platinum
$10 off any service
Free brow wax
Free classic lash set
Upcoming appointments
Classic Lash Set
Thu, Apr 10 · 10:00 AM · Amy
Confirmed
Brow Lamination
Fri, Apr 18 · 2:00 PM · Frida
Visit history
Classic Lash Set
Mar 18, 2026
$120
Lash Fill
Feb 28, 2026
$65
Brow Lamination
Feb 10, 2026
$85
BELLA VITA · ADMIN
Wed Apr 8, 2026 · Laredo, TX
Melissa — Owner
Today's appointments
8
2 slots open
This week
34
↑ 12% vs last week
Cancellations today
2
Waitlist: 5 clients
Revenue MTD
$6,240
Goal: $18,000
You + Kayla + Teresita receive these instantly by text
Cancellation — Maria G. · Lash Fill · 2:00 PM
Artist: Nallely · Cancelled 47 min ago · Slot is now open
1:13 PM
Reschedule — Sandra L. · Classic Set → Fri Apr 10
Artist: Kayla · Thu 3:30 PM slot now open
11:42 AM
New booking — Danielle M. · Volume Set · Fri 10:00 AM
Artist: Amy · Booked online · Deposit collected ✓
2:00 PM
New booking — Priscilla F. · Brow Lamination · Thu 11:00 AM
She has been waiting 3 days for a lash fill opening
1:14 PM
Wednesday, April 8, 2026
Time
Client
Service
Artist
Deposit
Status
9:00 AM
Elvita H.
Volume Fill
Nallely
✓ paid
Confirmed
10:00 AM
Susy S.
Classic Set
Amy
✓ paid
Confirmed
11:00 AM
Alejandra C.
Brow Lam
Frida
✓ paid
Confirmed
12:00 PM
—
Open slot
Kayla
—
Open
1:00 PM
Jessica H.
Lash Fill
Ruby
✓ paid
Confirmed
2:00 PM
Maria G.
Lash Fill
Nallely
—
Cancelled
3:00 PM
Patricia S.
Perm. Makeup
Teresita
✓ paid
Confirmed
4:00 PM
Rosa V.
Classic Set
Amy
✓ paid
Confirmed
5:00 PM
—
Open slot
Frida
—
Open
Select audience
Channel
Quick templates
Message
Sending to: 3,996 SMS opt-ins
Melissa (owner) — instant text alerts
Client cancels appointment
Client reschedules
New online booking
Artist changes schedule
No-show flagged
Waitlist match found
Kayla & Teresita (front desk)
Client cancels appointment
Client reschedules
New online booking
Artist changes schedule
No-show flagged
To activate these in your booking system: go to Settings → Notifications → Staff Notifications and add each phone number. Alerts fire instantly the moment anything changes on the calendar.
2025 Total Revenue
$UPDATE
Pull from Mangomint reports
2024 Total Revenue
$UPDATE
Pull from Mangomint reports
Retail Sales 2025
~$0
Near-zero — major growth opportunity
2026 Growth Target
+30%
Realistic goal over 2025
Revenue patterns (from your reports)
Jan–FebSlower
Mar–MayStrong
Jun–Aug⚠ Historically weak
Sep–OctRebuilds
Nov–Dec💰 Holiday peak
2026 Weekly revenue targets
Realistic weekly goal$UPDATE/wk
Stretch weekly goal$UPDATE/wk
VA reports dueEvery Monday
Retail sales goal 2026$UPDATE/mo
Top 5 clients by lifetime spend (from your export)
Client
Lifetime Spend
Last Visit
Phone
Elvita Hachar
$11,269.93
12/02/25
(956) 337-3498
Danielle Marasco
$9,399.90
04/02/26
(210) 857-7900
Susy Sanchez
$8,015.75
04/01/26
(956) 269-2829
Alejandra Castillo
$5,240.00
03/15/26
(956) 723-1122
Maria Garza
$4,800.50
03/28/26
(956) 555-0198
Current team
Name
Role
Status
Melissa Noyola
Owner / CEO
Active
Kayla
Lash artist · Front desk
Active
Teresita
Lash artist · Front desk
Active
Nallely
PMU Artist
Active
Amy
Lash Artist
Active
Frida
Service provider
Active
Ruby
Service provider
Active
Former team members
Name
Role
Status
Isabella
Service provider
Departed
Erica
Lash Artist
Former
Christy
Lash Artist
Former
Val
BV Lift specialist
Former
Jeanette
Lash Artist
Former
Muriel
Lash Artist
Former
Hiring pipeline — active roles
Lash TechnicianHiring
FacialistHiring
Part-time BookkeeperHiring
Meta Ads Specialist (Upwork)In progress
Brand Creative Director (Upwork)In progress
Staffing philosophy (Melissa's rules)
✦ Lean model — build systems before adding management layers
✦ Melissa's Rule: isolation quality over speed — never rush lash application
✦ A-players only — one strong provider beats three mediocre ones
✦ VA is the execution layer — Melissa is the strategy layer
✦ No full-time manager until systems are fully automated
Automated flows (set once, run forever)
Booking confirmation textAuto
48hr reminder textAuto
24hr reminder textAuto
Post-visit review requestSet up needed
Rebooking nudge (3 weeks after)Set up needed
Birthday text + offerSet up needed
60-day lapsed client win-backSet up needed
ManyChat Instagram DM flowSet up needed
Marketing calendar — 2026 brand themes
Jan–FebNew Year Glow Up
MarchSpring Refresh
AprilSelf-Care Season
MayMother's Day Gifting
Jun–Aug⚠ Summer Push — fill slow season
Sep–OctBack to Beautiful
Nov–Dec💰 Holiday VIP & Gift Cards
Client segments to target right now
WIN-BACK (urgent)
~4,200 clients lapsed 60+ days. Send 1 text campaign with offer this week.
RETAIL UPSELL
Near-zero retail in 2025. Add lash serum + aftercare at every checkout.
VIP NURTURE
634 VIP clients ($500+ spend). Send exclusive early access to new services.
EMS Body Sculpting launch — competitive edge
No current EMS sculpting competitors identified in Laredo. Dallas/Houston/Austin/San Antonio market rates are significantly higher — Bella Vita is positioned well below those markets. Launch with intro pricing, limited spots per week to create urgency, and lead with before/after content on Instagram.
⚠️
Important — how file updates work
This app is a single HTML file. It does NOT auto-update for your VA. Every time changes are made here, you must download the new file and send it to your VA to re-upload to Netlify. The permanent fix: have your VA host this file on bellavitalashes.com/book via Squarespace — then the link never changes and only the file needs to be swapped.
Free card reader, free tap-to-pay on iPhone, tip prompts built in, free POS app. Handles deposits, checkout, tipping, refunds, and payroll. VA setup: 1 day, no coding needed.
VA instructions: squareup.com → Create free account → Download Square Point of Sale app → Connect bank account
✓ Add — in-person balance payments only
Zelle
100% FREE — no fees ever · Instant bank-to-bank transfer
Best for in-person balance payments from clients who already use their bank app. Goes directly to your bank account in minutes. Cannot accept tips. Not for online deposits — use Square for those.
VA instructions: Enable Zelle in your existing bank app → Post your Zelle number at front desk
✓ Add — optional in-person only
Venmo Business
1.9% + $0.10 per transaction · No monthly fee
Cheapest card-based option after Square. 105M+ users in the US. Good for clients who prefer Venmo. No tipping feature — use Square for tips. Not for online deposits.
VA instructions: venmo.com/business → Create business profile linked to your personal Venmo account
✓ Add — optional in-person only
Cash App for Business
2.75% flat fee per business payment · No monthly fee
Popular with younger clients. Creates a $Cashtag for your business (e.g. $BellaVitaLashes). Slightly more expensive than Venmo. No tipping. Not for online deposits.
VA instructions: cash.app/business → Create business account → Set $Cashtag to BellaVitaLashes
✓ Cheapest — SMS marketing
Referrizer
$0.0065/text · ~$26 per full blast to 3,996 clients
Cheapest SMS rate found — beats Twilio, SimpleTexting, and EZ Texting. Built specifically for salons. Includes loyalty program, referral program, email marketing, 2-way texting, and review requests all in one platform.
VA instructions: referrizer.com → Free trial → Import client CSV → Set up SMS automations
✓ Free — email marketing
Mailchimp
FREE up to 500 sends/day · 3,737 email opt-ins ready to import
Free tier handles everything you need now — campaigns, birthday flows, win-back sequences, rebooking reminders. Upgrade only when you need to send more than 500/day.
Free tier available · Auto-replies on Instagram + Facebook
When someone DMs "BOOK" or comments on a post, ManyChat auto-replies with your booking link. VA has full setup instructions already built. Execute immediately.
Status: Instructions delivered to VA — execute this week
Deposit settings (admin)
Online booking deposit
Deposit required online
New clients only
Front desk can waive
Payment fee comparison — what you actually pay per $100 service